Co-founders of Futurology and DroneUA Co-Author the Monograph "Marketing Communications: Innovations and Modern Trends"

October 18, 2024
Co-founders of Futurology and DroneUA Co-Author the Monograph "Marketing Communications: Innovations and Modern Trends"
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Over 10 years in the Ukrainian agricultural market, DroneUA—which has its own representative office in the United States Futurology— has gained unprecedented experience in implementing unmanned solutions for agriculture, becoming a real breakthrough in the field of precision agriculture not only in Ukraine but also internationally. The company's achievements, highly valued by both practitioners and academics, have been included in the academic monograph Marketing Communications: Innovations and Modern Trends.

 

Co-authored by Valerii Іakovenko, co-founder and managing partner of Futurology and DroneUA, and Oleksandra Afanasieva, strategic communications advisor at Futurology and DroneUA, the research paper includes a section titled "Innovations in Marketing Communications: A Case Study of DroneUA's Experience in Agricultural Robotics". Readers of the textbook will be able to learn about the company's exceptional history, challenges, and successes, as well as the innovative marketing strategies that have led it to a leadership position in the integration of robotics in agriculture.


The fact that the first copies of the monograph have already been delivered to the Futurology Tech office in Pennsylvania—where DroneUA continues its mission to promote Ukrainian innovations in the U.S. market—is especially significant. This event marks another important step in strengthening cooperation between the Ukrainian and global technology sectors.

The inclusion of the company's case study in an academic monograph confirms the uniqueness of the company's experience and its role in shaping the latest approaches to marketing and technology implementation. This achievement underlines the importance of Ukrainian innovations in the global market.

We express our gratitude to the Educational and Research Institute of Journalism at Taras Shevchenko National University of Kyiv, Krakow University of Economics, the Union of Advertisers of Ukraine, and the professional journal Marketing and Advertising for initiating and leading the preparation and publication of the academic monograph.

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