FarmFleet continues to shape a new agricultural service architecture based on data, service accountability, and deep technology integration. Over the past year and a half, the team has been actively adapting the European experience it gained to the specific characteristics and needs of the U.S. market, with a focus on building service teams, automating workflows, and digitally controlling the quality of field operations.
Therefore, participation in the Spray Drone End User Conference 2025 in Mobile, Alabama, became a platform for exchanging experience — with a focus on co-creating future service models for agricultural production. This marked an important step in the development of the company’s strategy. The event brought together key players in the drone sprayer market, including practitioners, manufacturers, and technology developers.
As a central player in the service ecosystem in Europe, FarmFleet has become one of the leading companies driving the implementation of crop protection services across hundreds of farms. Through both its own and partner teams, the company supports various stages of the crop lifecycle across a range of crops. This experience is now proving to be a valuable asset in transforming the agricultural service model in the United States.
During the conference, the FarmFleet team presented its experience in scaling European practices — from assembling service teams to building digital logistics. Special attention was given to legal and operational aspects, such as liability models, the customer’s role in the U.S., the flexibility of team composition, and the high level of farmer involvement in the service process. In particular, participation in the event helped shape a clear understanding of the differences in work organization between continents — both in terms of the level of responsibility and farmer engagement, and the makeup of service teams, where American companies offer a much broader range of fieldwork opportunities.
“Despite our achievements in the European market — and the relatively liberal nature of the Ukrainian model for plant protection services — the level of expertise, research, and real-life case studies we’ve acquired in the United States is unprecedented. This is an environment where FarmFleet not only adapts successfully, but also delivers added value through proven scaling and team-building strategies,” the FarmFleet team noted.
Sprayer drones have become a catalyst not only for innovation but also for greater participation from a new generation in the agricultural industry. By helping define new roles for operators, analysts, and service providers in rural U.S. economies, the market is demonstrating how technology can do more than automate — it can spark new interest in agriculture as a career path for those who hadn’t considered it before. FarmFleet is actively integrating into this evolving dynamic, serving as a bridge that connects technology, business, and people in a single, functioning model.
FarmFleet doesn’t offer one-size-fits-all solutions. Instead, it builds an adaptive platform that considers local challenges, regional agricultural characteristics, and current market demands. Participation in the Spray Drone End User Conference 2025 was not only an opportunity to showcase functionality, but also a space for open dialogue with industry leaders, operators, R&D teams, and representatives of the broader agricultural infrastructure.
The focus of FarmFleet’s mission is not just digitalizing processes — it’s rethinking the very logic of agricultural services. The company is creating a model where drones become the entry point to a new era in agribusiness — defined by transparency, clear accountability, and measurable economic impact.
