The Ukrainian Pavilion at the Consumer Electronics Show (CES) 2026 will be strengthened by BEETLESS: a company that participated in CES 2025 as a promising startup and is already operating today as a full-scale scale-up with its own laboratory based at East Stroudsburg University (ESU) in Pennsylvania.
On January 6 – 9, 2026, the Consumer Electronics Show (CES) 2026 will take place in Las Vegas (USA) as a global platform where, alongside digital products and AI solutions, the demand is sounding ever more clearly for technologies that reduce environmental impact and offer safe alternatives to traditional industrial practices.
BEETLESS has grown at the intersection of DroneUA’s expertise in agritech innovation and Mosqitter’s expertise in the ecological control of biological species. The technology combines science, ecology, and artificial intelligence to change the approach to crop protection in a world where more than 25% of harvests are lost each year to pests, while traditional pest control is often based on chemical agents with a negative impact on soils, water, biodiversity, and human health.
BEETLESS develops eco-friendly robotic solutions for pest control, designed to protect crops without pesticides. The system leverages insects’ sensory behavior and guides pests into capture mechanisms, supporting a safer and more sustainable approach to population management.
Key advantages of the BEETLESS technology:
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Pesticide-free approach — eliminates the need to use toxic chemical control agents.
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Safety for pollinators — reduces risks for critically important pollinators and supports biodiversity.
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Reduced health risks — contributes to safer food production by decreasing harmful impacts.
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Capture efficiency — ensures high effectiveness with minimal environmental burden.
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Economic feasibility — can reduce long-term costs compared to approaches based on chemical control.
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Selective impact — avoids indiscriminate destruction of non-target species.
The BEETLESS system works with pests’ natural instincts, using specific scents, colors, wavelengths of light, and sounds, including signals that can mimic mating calls. BEETLESS uses attractants to lure pests more effectively than the crops themselves, directing them into capture systems while leaving beneficial insects unaffected.
The new BEETLESS 2.0 iteration is adapted to the life cycle of the Spotted Lanternfly (SLF) and is designed to control the pest at all stages of development — from egg to adult, ensuring an impact on the population even before the reproductive phase begins.
The updates include:
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an improved light module;
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adhesive segments;
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natural attractants based on peppermint oil and methyl salicylate.
System configurations can evolve and adapt to different pest species and agricultural environments, and continuous improvement cycles are supported by research in the company’s own laboratory at East Stroudsburg University, as well as in partnership with the University of Florida UF/IFAS.
The BEETLESS system will be presented at CES 2026 as part of the Ukrainian Pavilion in the Global Pavilions area — booth №50352. As part of the exhibition, the team will demonstrate an approach to pesticide-free ecological pest control, as well as work on scaling the technology and adapting it to different pest species and agricultural environments based on ongoing research.
The Ukrainian Pavilion at CES 2026 is organized by DroneUA in partnership with the Ministry of Digital Transformation of Ukraine and the Ukrainian Startup Fund, with the support of the Consulate General of Ukraine in San Francisco, the U.S. Commercial Service in Ukraine, and the Ukraine–Moldova American Enterprise Fund.
