The fourth and final day of the world’s largest consumer electronics event, CES 2025, held on January 10 in Las Vegas, marked a significant milestone for Ukraine as an emerging global player in the innovation market. Thanks to the rapid growth of its technology sector, the uniqueness of its developments, and its ability to address global challenges effectively, Ukraine reached a historic achievement. Under the initiative and leadership of DroneUA and Mosqitter, Ukraine was represented for the first time as a full-fledged participant with its own Ukrainian Pavilion, showcasing mature companies that have made remarkable breakthroughs on the international stage.
Standing shoulder to shoulder with global tech giants, Ukrainian teams not only unveiled groundbreaking innovations but also captured the attention and admiration of innovators, developers, and technological visionaries. Their unconventional approaches highlighted the ingenuity of Ukrainian developers in crafting unique solutions across industries that are strategically vital to the progress of nations worldwide.
Ukraine’s participation with its own pavilion at CES 2025 was a bold statement of its bid for global leadership, showcasing that Ukrainian technologies are not only competitive and innovative but also ready to seamlessly integrate into global markets alongside established industry giants. Companies such as DroneUA, Mosqitter, FarmFleet, SkyFall, HOWCOW, LUAZ Care, SoftEngi, BlueBird, Ecofactor, and Futurology served as ambassadors of technological diplomacy on the international stage.
These companies not only represented Ukraine on a prestigious global platform but also achieved remarkable success in gaining recognition for their ideas and technologies. Their efforts captured the attention of international media and attracted significant interest from global investors, further solidifying Ukraine’s place in the global innovation ecosystem.
On the final day of CES 2025, Mosqitter took a significant step by participating in the casting for the popular American TV show Shark Tank at the Venetian Expo. The company presented its business idea to a panel of renowned investors — true "business sharks" — who are always on the lookout for the next big innovation.
DroneUA and Mosqitter's partner project, BEETLESS, also made a notable appearance, having been selected from hundreds of promising startups showcased in the Eureka Park startup zone at CES 2025. BEETLESS participated in an online pitch session on the CES Broadcasting Network, where Oleksandra Afanasieva, Chief Producer and Director of the Ukrainian Pavilion and co-founder of BEETLESS, introduced their groundbreaking solution in safe, non-chemical pest control.
Oleksandra Afanasieva's presentation highlighted how BEETLESS is empowering farmers worldwide to grow sustainably and profitably while addressing critical challenges in the global agricultural sector. This innovative development clearly demonstrated Ukraine’s capacity to create advanced agricultural technologies that contribute to sustainability and food security on a global scale.
DroneUA also shared its expertise in integrating and developing cutting-edge solutions, including robotics and unmanned technologies, during a live session on the CES Broadcasting Network. During the broadcast, Valerii Iakovenko, co-founder and managing partner of DroneUA, highlighted the "Ukrainian phenomenon" — the remarkable transformation of Ukraine from a young, emerging market to a reliable global partner capable of delivering complex, high-tech solutions within tight timeframes.
Iakovenko emphasized Ukraine’s ability to offer a full production cycle, from concept to execution, demonstrating the country's readiness to meet the needs of international markets and contribute to the advancement of global technological innovation.
FarmFleet, which debuted at CES 2024 as a budding startup, returned this year as a vital part of the Ukrainian pavilion, now established as a full-fledged Skylab. The company captured the attention of one of the world's leading media outlets, Forbes. In an interview with the business publication, Valerii Iakovenko, co-founder of FarmFleet, shared insights into how the platform optimizes business processes in the rapidly expanding market of drone and agricultural services.
On the final day of CES 2025, Ukraine firmly positioned itself as an integral part of the global technology ecosystem, showcasing the originality of its innovations and its competitive edge on the world stage. This participation marked a historic milestone, proving that Ukrainian companies are not only ready to present their solutions but also poised to shape the future of key global industries.
The Ukrainian Pavilion at CES 2025 in Las Vegas was proudly supported by its partners: the Diia.City United business association, the Consulate General of Ukraine in San Francisco, and the Ukrainian Venture Capital and Private Equity Association (UVCA). We extend our heartfelt gratitude to these organizations for their invaluable assistance and support in bringing this vision to life, ensuring Ukraine’s large-scale representation on the global innovation stage.
